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Search Engine Optimization
WHAT WE DO

Capacity

When it comes to SEO, we take a traditional approach and utilize human-driven strategies and tactics. We believe in quality over quantity. When done well, e-commerce SEO has the highest ROI of any advertising or paid marketing campaign. We grow businesses by helping shoppers find your products organically before they find your competitors.

  • Keyword research

    We strategically research and define the keywords that potential customers are searching for. We don't just choose any keywords, but keywords that are easy to rank for, have a decent search volume, and high conversion rates. We rank the keywords by organic value and click-through rate, then strategically decide where to best use them on your Shopify or BigCommerce site.

  • Site architecture

    The way your catalog is structured is crucial not only for the shopping experience but also for SEO. We ensure that your site architecture on Shopify and BigCommerce is streamlined and properly structured. We implement short catalog structures and use strategic keywords to create relevant, high-ranking page URLs and category names. We ensure your site's catalog is structured strategically with SEO in mind.

  • On-Page SEO

    Our on-page SEO service ensures that your Shopify and BigCommerce homepage, product pages, category pages, and content pages are optimized and configured with relevant keywords, so they appear and rank highly in search engines. We'll configure and optimize page titles, descriptions, meta keywords, meta descriptions, and on-page copy, as well as anything else you may need.

  • SEO Technique

    In addition to implementing a keyword strategy and setting up on-page SEO, ensuring proper technical SEO is crucial to SEO value and ranking. We use various tools to analyze your Shopify and BigCommerce website and uncover any issues that could impact how search engines crawl it. We'll ensure there are no broken links, missing alt text, metadata, or duplicate URLs, and ensure each page is error-free and resolved with appropriate redirects.

  • Content Marketing

    Product and category pages can only rank for a limited number of keywords. Using additional channels within BigCommerce and Shopify to produce SEO-focused content, such as blog posts and new web pages, is a great way to rank higher in search engines. Our SEO strategists will develop a content marketing plan that includes implementing organic SEO content across various channels on your website to increase your search visibility and drive more traffic to your conversion pages.

  • Link building

    Building backlinks from high-domain-authority websites to your website will improve your rankings more than any other ranking factor. Our SEO strategists implement spammy link building strategies that won't detract from or harm your overall score. Our tactics include linking to resource pages, collaborating with influencers, building broken links, and leveraging competitor links.

  • SEO Check

    Want to know the current state of your SEO and how it can improve? We'll complete an in-depth SEO audit of your BigCommerce or Shopify store to find out what's working, what's not, and what needs improvement. We'll provide expert advice and outline recommended tactics that will improve your overall score and organic value.

  • Continuous SEO

    We provide monthly SEO services, whether you need on-page SEO, technical SEO, or content marketing. We'll implement a customized SEO strategy plan, completing monthly SEO initiatives to increase relevant site traffic and start selling more products.

WHY CHOOSE YASTIME?

Your Partner for Growth

When you choose Yastime, you're working with more than just an eCommerce agency. You're working with a team that knows what it takes to transform and grow your business. You're working with experts who do the job as best as possible and push the boundaries. You're working with real people who measure success through customer success. We exist to provide D2C, B2C, and B2B brands with the expertise they need to reach their full potential and thrive in their competitive markets.
HOW WE DO IT

Approach

When optimizing SEO for your e-commerce store, the agency must prioritize the process above all else to ensure a risk-free experience for both the client and internal teams. At Yastime, we put the process first and ensure everyone is well-trained and informed about our methodology throughout every phase of the project. This ensures a risk-free, timely, on-budget, and enjoyable experience, from the first conversation to post-implementation support.

  • 1. Analyze

    During the analysis phase, we perform SEO checks on your website and learn everything we can about your current SEO rankings, your business, and your industry.

  • 2. Preparation and planning

    In the preparation and planning phase, we'll conduct keyword research and develop an optimization plan to improve your rankings and correct any errors discovered during the analysis phase.

  • 3. Strategy

    In the Strategy phase, we will create short- and long-term SEO initiatives to fix and optimize your current SEO, improve your organic rankings, and drive more traffic to your website.

  • 4. Implementation

    During the implementation phase, we will begin optimizing your website's SEO and implementing tactics for the short- and long-term initiatives outlined in the strategy phase.

  • 5. Relationships

    During the reporting phase, we'll keep you updated and host regular alignment calls to share the results of how your optimizations are improving your overall rankings.

  • 6. Optimize

    Each month we work on your SEO, tweaking and adapting the defined initiatives to ensure the tactics we're implementing are the best use of your time and have maximum impact.

FEATURED CLIENTS

BRANDS WE HELP THRIVE

FAQs

Frequently Asked Questions

  • Is SEO important for eCommerce?

    SEO is very important in eCommerce as it represents the lowest-cost ROI you'll receive compared to paid advertising and other marketing initiatives. ECommerce SEO helps shoppers find your store and products when searching on search engines.

  • Which platform is SEO-optimized?

    We provide SEO services for Shopify and BigCommerce. From a management perspective, we believe that the Shopify and BigCommerce platforms have the best out-of-the-box SEO tools that allow store owners to manage their SEO themselves.

  • Is SEO included in creating an eCommerce store?

    We offer basic SEO consulting, which is useful for initial search engine indexing. If you feel this isn't enough, we can offer advanced SEO consulting.

  • How much do SEO services cost?

    SEO services are quoted on a bespoke basis depending on the type of services and tasks required. We don't use AI or automated tools to complete SEO tasks; everything we do is done manually and by a human to ensure the best possible results.

  • Where do I start with SEO?

    If you're new to e-commerce or just starting out with SEO, we recommend starting an SEO audit to analyze your current search engine rankings. From there, we'll be able to recommend the best approach to optimize your website's SEO.

READY TO GROW?
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