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Shopify continues to innovate and offer increasingly powerful tools to help businesses grow and thrive. The latest addition is **Markets**, a unified platform that allows business expansion to be simple and centralized. Markets not only facilitates international expansion, but also supports retail and B2B sales, offering comprehensive customization to create shopping experiences tailored to each market.
Markets, formerly Shopify's cross-border selling solution, has evolved to become a one-stop shop for expanding on Shopify. With this new platform, businesses can customize every aspect of their store, from product catalogs and store themes to currency, domains, and business entities, all within a single interface. This allows them to create personalized shopping experiences for each specific market, improving customer satisfaction and increasing sales.
Markets is designed for businesses at every stage of growth, whether you're a new Shopify customer looking to expand internationally, a growing business selling B2B products, or an existing retail store network. Markets adapts to any business's growth journey.
Markets serves as your command center for business growth, allowing you to view all the markets you operate in, compare their performance, and expand your business into new countries or experiment with new business models. In the coming months, if you're already selling cross-border, B2B, or retail with Shopify, you'll automatically start seeing your existing markets in the new Markets interface. And if you haven't yet expanded your business, you can easily get started with Markets.
Previously, cross-border selling, B2B, and Shopify POS features were distributed across different sections of the Shopify platform. Markets consolidates all these features into one place in the Shopify admin. Whether you want to start selling in a new country, expand into a new B2B market, or create a retail marketplace, the process remains consistent: create a new marketplace, make your customizations, and you're ready to go.
One of the greatest advantages of Markets is the ability to offer highly personalized shopping experiences. You can customize the catalog, store theme, currency, languages, content, domains, and business entities to create the exact shopping experience you want to offer a specific shopper in a specific marketplace. For example:
- Your D2C buyers in Japan can see a specific list of products and prices in Japanese yen.
- Your B2B buyers in the UK can view a custom store theme with a special banner.
- You can only restock your bestsellers in your New York flagship store.
With Markets, you can view all your business expansion activities at any time. From the Markets index, you can easily view all the markets you operate in and compare their performance. Shopify highlights your key markets at the top of the page for your convenience. Markets also offers a detailed summary of all the customizations you've made for each market—a useful tool for updating new employees.
The work you do to customize the shopping experience in Marketplaces will also be reflected in the Products section of your Shopify admin, allowing you to preview the exact list of products and prices or the exact version of your PDP that a specific shopper would see in a specific marketplace.
Expanding your business with Markets is easy: no lengthy integration times, no repetitive processes, and no need to split inventory or keep data synchronized across multiple stores. Markets also lets you quickly create new markets by modifying existing ones, so you don't have to waste time building them from scratch.
Let's say you want to expand into the UK. To get started, you'd create a new marketplace and add the UK as a region. You can then customize your catalog for the UK marketplace, ensuring the products, prices, and availability are what you want to show your UK shoppers. You can also customize your store's theme to suit your UK audience. If you start gaining traction in the UK and decide to start selling wholesale there, you can create a new marketplace for the UK and your B2B buyer company's locations, automatically inheriting all the customizations from your UK marketplace.
The Markets section has now moved to Shopify's main navigation, and the experience has been redesigned to make it easier to see the customizations you've made for a specific marketplace. You can now create submarkets from an existing marketplace, automatically inheriting all your customizations and tailoring them for specific markets.
Markets lets store owners using Shopify POS set up specific catalogs to manage pricing and listings for their stores, all from a single store. You can customize the POS smart grid per market, managing all your POS locations in different countries from a single Shopify store.
When Markets launches, store owners with Plus plans will be able to customize their store's theme for multiple B2B marketplaces from a single store. You'll be able to create unique versions of your catalog for multiple B2B marketplaces, allowing for easy geographic expansion for wholesale businesses.
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