Strengthen Your Customer Relationships

Boost Your Customer Relationships with POS Checkout Email Capture

Introduction

Email capture at checkout through Shopify POS represents a breakthrough in the way retailers can interact with their customers. This new feature not only improves customer visibility, but also expands the buyer base and optimizes the shopping experience. With omnichannel shopping becoming the norm, understanding customers at every touchpoint is essential for success.

The Importance of Omnichannel Shopping

Seventy-five percent of U.S. consumers research and purchase both in-store and online. However, while online data provides detailed insights, obtaining a clear picture of in-store customers has always been a challenge. This lack of information limits the ability to personalize the in-store shopping experience, effectively target marketing efforts, and build strong customer relationships.

How Email Capture at POS Checkout Works

Email capture at checkout with Shopify POS is designed to bridge this information gap. Collecting customer information in-store can be difficult and often adds friction to the checkout process. Email capture simplifies information collection by connecting in-store purchases on Shopify POS with the Shop Pay buyer network, which includes the Shop Pay accelerated checkout solution and the Shop app.

Acquisition Process

When a customer checks out on a Shopify card reader like POS Terminal or POS Go, Shopify POS can match the customer to a Shop Pay account. If a match is found, the customer's email and phone number are automatically displayed at checkout. This allows them to:

- Receive your receipt digitally via the Shop app, email, or text message.
- Opt in to receive marketing communications with just one tap.

The process is seamless even for customers who aren't yet on Shop. They can quickly enter their email address to receive a digital receipt and opt-in to marketing, ensuring a positive and simple experience.

Why it's Important

For businesses that sell both in-store and online, there's a distinct difference between the information available to an online customer and that of an in-store shopper. Email capture bridges this gap and addresses several business concerns:

1. Accurate Data Acquisition
Ensure accurate data is collected at checkout, eliminating typos and ensuring customers don't have to waste time typing in their email address.

2. Clear Sales Results
Find out which stores are most effective at driving customer acquisition and repeat sales, whether in-store or online.

3. Customer Visibility
Get a more holistic and accurate view of customer behaviors across all sales channels.

Benefits of Email Capture at POS Checkout

1. Greater Customer Visibility
By collecting more first-party data about customers in your retail stores, you can gain a comprehensive and accurate view of their behavior across all sales channels.

2. Customer Base Expansion
Boost your retail marketing by reaching more shoppers and reducing customer acquisition costs.

3. Improved Shopping Experience
Ensure seamless in-store checkout by offering one-touch digital receipts and transparent transactions on POS hardware.

4. Convenience of the App Shop
Both new and existing users can use the Shop app to easily view past receipts, making new orders and returns easier.

Conclusion

Shopify POS checkout email capture transforms your retail operations, enabling you to build deeper connections with your customers and enhance their shopping experience. Don't settle for a partial view of your in-store customers; unlock the full potential of your omnichannel strategy with this revolutionary feature.

For more information on how to implement and maximize Shopify POS email capture at checkout, contact Yastime, an agency specializing in Shopify solutions.

Contact us today and take your Shopify store to the next level!