New Meta Verified Plans for Businesses

Meta Verified is launching new business plans with a variety of features to strengthen your legitimacy on social media and improve the security of your accounts.
For a long time, that little blue tick was a symbol of prestige that was hard to obtain. It represented trustworthiness and authenticity on social media, and was only available to celebrities and prominent accounts with large followings.

However, verification is now accessible to anyone who meets the criteria and purchases a Meta Verified subscription. However, there are still some requirements to meet.

Let's find out together what the requirements, options and benefits of becoming verified on Meta are.

What Does It Mean to Be Meta Verified?

Meta Verified is a paid subscription service that tells the world that your social media profile is authentic and owned by a real person.

We've all heard of someone whose account was hacked or who had problems with fake accounts impersonating them. Account fraud is a global problem, not limited to celebrities and public figures.
The verification badge tells users which account is authentic, helping distinguish real profiles from imitations.

Unfortunately, the higher your follower count and your notoriety on Facebook and Instagram, the more likely it is that someone will try to impersonate you or hack your account. It can happen to anyone, and resolving the situation is never easy.

The blue Meta Verified checkmark means that Meta has verified your business, confirming that the company is a legal entity and that you are an authorized representative.

Meta Verified offers four business packages designed to accommodate different stages of business growth. Those using the old pricing model will automatically be upgraded to the Business Standard package. Any verified account that meets the requirements can sign up for a Meta Verified subscription.

Is Meta Verified Available to Everyone?

Yes, for almost everyone.

New Meta Verified packages are rolling out regionally, so you may need to join a waiting list if they aren't yet available in your area.

Additionally, subscribing to the service does not automatically guarantee verification.

You must still meet the creator or business eligibility criteria to get verified on your Facebook, Instagram, or WhatsApp profile or Page.

For Business Pages

Meta takes into account several factors to determine whether a Facebook Business Page is of public interest and meets the requirements for verification.

1. Applicant eligibility. You must be over 18 and reside in a country where Facebook verification is available. You must have full control of a business in Meta Business Suite for at least 30 days and must not exceed the number of permitted changes to your business portfolio before requesting verification. You must also use two-factor authentication and follow the terms of service for the accounts you wish to verify.
2. Business Portfolio Eligibility. The business portfolio must meet all eligibility criteria, including a minimum tenure of three months. The maximum number of people with full portfolio control (three) must not be exceeded, and the business must be located in a region that supports Facebook verification.
3. Business Resource Eligibility. The Facebook Page you wish to verify must have a complete profile with a profile photo, cover photo, and category. It must be connected to an Instagram account and follow the Page's policies.

For Personal Profiles

Meta's eligibility criteria for blue checkmark verification are slightly different for personal profiles.

1. Applicant eligibility. You must be over 18 and reside in a country where Facebook verification is available. You must have a government-issued photo ID and a valid Facebook account.
2. Facebook account eligibility. The account must be a personal profile that meets Facebook's naming standards. It must have two-factor authentication enabled and meet minimum activity requirements.

What are the benefits of Meta Verified?

Whether you verify your Instagram account, your Facebook Page, or your WhatsApp account, you'll get the same benefits:

- Additional features: Access to advanced tools like WhatsApp Business Platforms and developer tools.
- Impersonation Protection: Meta Verified offers proactive protection and makes it harder for anyone to impersonate you or your business.
- Increased credibility: The credibility gained helps strengthen marketing efforts on Facebook and Instagram.
- Search Optimization: Meta Verified helps your Facebook Page appear at the top of search results.
- Improved Profiles: You can add extra fields and links to images, making it easier for users to discover your Page.
- Support: Access customer support to resolve issues with Facebook accounts, including email and chat support.
- External links in reels: Ability to add up to 6 external links to reels each month.

How to Get Meta Verified?

Before subscribing, check if your account is eligible for Meta Verified. Follow Meta's prompts to verify your eligibility and begin the verification process.

Meta Verified: Is It Worth It?

Deciding whether Meta Verified is useful depends on the benefits you can derive from it. The increased trust it brings can be invaluable for businesses that require a high level of reliability. For businesses with a crucial social media presence, such as influencers and financial institutions, Meta Verified provides additional security and greater visibility.

Conclusion

Meta Verified offers a unique opportunity for businesses to build credibility and protect their social media presence. If account security and brand authenticity are priorities, considering a Meta Verified subscription might be the right choice.