Carousel Ads on Facebook

Find Out How to Create Carousel Ads with This Step-by-Step Guide

Are Facebook carousel ads still a thing? Absolutely! These interactive ads are far from obsolete and are a powerful tool for your marketing arsenal. They offer an effective way to showcase multiple products or tell a story, making them ideal for increasing engagement and sales.

Get ready to find out all about the Facebook carousel ads !

What are the Carousel Ads ?

Facebook carousel ads allow you to display up to ten images or videos within a single ad, each with its own link. This format allows you to highlight different products, services, or features, and is perfect for telling stories and providing a more interactive experience for users.

Are Facebook Carousel Ads Effective?

Certainly! Carousel ads are known for their high engagement rates and versatility. In fact, they get 30% more clicks than video ads and 34% more than single-image ads.

If you want to promote multiple products, you can highlight a different product on each card, linking each to its own landing page. This will give potential customers more options and increase your click-through rate. If you want to highlight the features of a single product, use the different carousel cards to show different angles or details, further informing customers.

How to Create Carousel Ads on Facebook

Want to give it a try? Here's a step-by-step guide to creating your first carousel ad:

1. Go to Meta Ads Manager and click "Create Campaign".
2. Choose a campaign objective that aligns with your goals. Note: You cannot use the engagement objective with the carousel format. Then, click "Continue."
3. Choose from an Advantage+ setting for shopping campaigns or create your own campaign manually.
4. Enter your campaign details. You can enable A/B testing or Advantage Budget. When you're ready, click "Next."
5. Select the conversion location, a performance goal, and a conversion event. Make sure your Meta Pixel is enabled to track conversions from your ads.
6. Set your budget and schedule.
7. Check that the audience location is correct and, if desired, allow Meta to automatically find an audience. Then, click "Next."
8. Make sure you create your carousel ad under the appropriate social media pages. Under "Creative Source," choose between manual upload or using media from a catalog. In the "Ad Settings" section, select "Carousel" as the format.
9. Click "+ Add Card" to upload your media. You can select multiple images or videos at once. Make sure to adhere to Meta's design specifications.
10. If you choose "Catalog," select an option from the drop-down menu. Choose your product set from the "Product Set" menu.
11. Decide whether to promote multiple products or categories in the carousel cards.
12. In the "Tracking" section, add the relevant information where applicable. Once complete, click "Publish."

Use Cases for the carousel ads

Thanks to their versatility and potential for engagement, the Carousel ads are an indispensable tool. Here's how you can make the most of them:

👉 Show more products
Do you have a diverse product range? Highlight each on a separate card, linking them to specific pages. This approach offers your customers more options and increases your click-through rate.

👉 Highlight the features of a single product
To highlight a product's different features, use each card to showcase a unique aspect. This provides a comprehensive view to the audience, helping them make informed decisions.

👉 Encourage active involvement
Tell an engaging story that unfolds through carousel cards. This interactive format keeps people curious and interested, increasing engagement with your brand.

👉 Explain a process
Break a step-by-step process into multiple cards, whether it's how your product works or a service you offer. This makes complex information easier to understand.

4 Tips for Creating Awesome Carousel Ads

Here are some tips for creating effective carousel ads :

1. Use only the frames you need
Facebook offers you up to 10 frames. However, less is often more! Use only the frames you need to convey your message.

2. Don't overload every frame
You have limited space on each card. Don't overcrowd it: keep the design simple and clear.

3. Choose your fonts carefully
Readability is essential, especially on mobile devices. Use clear, easy-to-read fonts.

4. Test your creativity
Testing different types of creative (images and videos) will help you find the perfect combination to achieve your campaign goals.

Carousel Ads FAQ

What is the difference between carousel ads and single-image ads?
Carousel ads allow you to display multiple images or videos, each with its own link. They're ideal for detailed storytelling and creative strategies. Single-image ads, on the other hand, feature a single image with a direct link, effective for more direct messaging.

How are CPMs charged on carousel ads ?
Facebook charges CPM (cost per thousand impressions) based on how many times your ad is shown, regardless of engagement.

The Do carousel ads convert better than single-image ads?
The Carousel ads are 10% more likely to convert than single-image ads.

Improve Your Facebook Marketing Strategy!

The Carousel ads offer many opportunities to increase engagement and enhance your marketing strategy. Not only do they allow you to showcase more products or tell compelling stories, but they also offer greater creative flexibility. With these tips and our step-by-step guide, you'll be ready to unlock the full potential of carousel ads. Facebook carousel ads !