Shopify's New Customer Segmentation

In the world of e-commerce, personalization is the key to success. Shopify, always at the forefront of offering advanced tools for its users, has introduced a new customer segmentation experience. This innovation allows merchants to understand and engage with their audience more effectively, generating more revenue through personalized messages.

What Are Customer Segments?

Imagine you're a clothing brand that just launched a new line of extra-warm winter hats. Instead of promoting these hats to customers who live in warm climates, you can create a segment of customers who live in cold cities and send them a personalized message highlighting the value of your winter hats. This precision allows you to send relevant information to the right customer at the right time, thus increasing your chances of generating sales.

Customer Segment Benefits

1. Automatic Updates: Once you create and save a customer segment, it will automatically update. Whenever a customer meets a criteria in a saved segment, they will be added to that segment. Likewise, when a customer no longer meets that criteria, they will automatically exit the segment, saving you valuable time.

2. Valuable Statistics: You'll get detailed statistics about your segment, such as the number of current customers who fall into the segment and the percentage of total customers it represents. This information will help you better understand your business and plan targeted promotions.

3. Better Marketing Results: With a precise target audience, you can communicate with the right people at the right time, achieving more effective marketing results.

Customer Segmentation with ShopifyQL

With the new Customer Segmentation, you can create segments of your customers using data from your Shopify platform. The segmentation editor is powered by ShopifyQL, a new query language designed specifically for commerce. This allows you to easily turn insights into actions, increasing the efficiency of managing your business.

Creating and Using Segments

Once you've created and saved a segment, it's easy to distribute personalized messages through Shopify Email. For example, if you have a segment of VIP customers, you can send them a message expressing your appreciation for their loyalty and offering them early access to a special presale. This type of personalization makes the message more relevant and increases the chances of conversion.

Integration with Other Shopify Features

Searches saved in the Customers section of the admin area have been automatically transferred to customer segments. Additionally, any segments you create will also appear in the Discounts section of the Shopify admin, making it easy to apply segment-specific discounts. This makes it easy to offer bulk discounts or personalized experiences to specific customer groups.

Goodbye to Generic Messages, Hello to Personalized Messages

With Shopify's customer segmentation, you can say goodbye to generic messages and welcome personalized communications that not only generate revenue but also help your business stand out from the competition. Start creating customer segments in minutes and take your business to the next level.

For more information on how to best leverage customer segmentation and optimize your marketing strategy on Shopify, contact Yastime, our Shopify experts. We're here to help you grow your business with customized solutions.

Contact us today!