The 5 advantages of custom web design
In this article, we'll discuss the benefits of well-designed, custom Shopify websites and why you should consider a fully customized solution for your e-commerce site. With the level of competition in online shopping, online store owners must offer customers an excellent user experience from the homepage to the thank you pages, and a custom e-commerce site helps you create that ideal experience.
Here are the 5 advantages of a customized e-commerce site:
1) Customize your website
The first thing you should know about the benefits of custom design is that, unlike pre-built themes, custom websites are a unique experience; it means creating a point of sale that's perfectly optimized for your brand.
With pre-built themes, you're building a site around a template, which isn't ideal for brands that don't want to be limited by the pre-built design so many others are using.
Created to meet your brand's every business and design need, custom Shopify websites are more flexible than sites built with pre-built themes. With a custom design, you can add the features your online business needs, without the limitations of specific themes.
2) Competitive advantage
A website tailored to your business's needs and the expectations of your target customers gives you an edge over your competitors. With a custom e-commerce site, you can reflect your brand's unique aspects, be innovative, and provide a better overall user experience.
If you're using Shopify's default theme or have purchased a theme from the Theme Store, you'll likely share the same look and feel with thousands of other stores out there, making it difficult to stand out or get that much-needed edge.
3) Investment
Anything custom will cost more upfront than an existing template used by thousands of people. If you're on a limited budget, there's nothing wrong with building a website based on a pre-designed template; however, the cost of a custom site should be viewed as an investment and a significant business asset.
You're investing in the skills and experience of web designers and developers who will help you build a better e-commerce site. A custom Shopify store adapts to your brand and vision from the ground up. Its functionality is designed around your customers' needs and built for better sales and business opportunities, helping you see a return on your investment that will make the custom store worth the cost.
4) Better performance
Well-designed custom websites perform better than theme-based stores because the code base is lighter than off-the-shelf themes, and you have more control over the code on your custom site.
A custom website is designed to use only the resources it needs, unlike theme builds that are loaded with generic code that your website may not require. The extra code in pre-built themes increases your site's loading times, while custom e-commerce stores run faster, which is great for SEO.
5) Unified brand
Brand identity and recognition are important for any business. It's the visual representation of your corporate values and your company's personality. Every entrepreneur wants their brand to stand out, and a tailored design provides an excellent foundation.
Unlike pre-built themes with limited customization, a custom theme is created with the features you want and need, a direct reflection of your brand. When it comes to building your brand, you want to stand out in the minds of your customers and not look like everyone else.
Choosing a custom website is one of the best ways to fully realize your brand identity.
Conclusion
A custom Shopify website is designed to fit the vision of your online business. It doesn't compromise with the limitations of a standard theme, but offers you a unique web design that's entirely yours. Designing a custom online store offers a number of advantages over other types of websites. While ready-made Shopify themes can work with a limited budget, a custom-designed website is a business investment and a great asset that will serve you well in the long run.
