What to Sell Online: 16 Trending Products for 2024

The world of e-commerce is constantly evolving, and if you want to launch a successful online store, choosing the right products to sell is crucial. Simply having a good platform isn't enough: you need a combination of trending products, sales capabilities, and an effective strategy to stand out from the competition.

If you already have a winning mindset, have studied and done the necessary research, it's time to open your online store and start testing products, creating advertising campaigns, and working towards achieving concrete results.

Here's a list of 16 trending products to sell online in 2024, along with marketing tips to help you get started on the right foot.

1. Matcha Tea
Matcha tea, with its high antioxidant content and health benefits, continues to be very popular. Promote its health benefits and use tasting campaigns to attract a wellness-conscious audience.

2. Pet kennels and carriers
The pet industry is constantly growing, and kennels and carriers are among the most popular products. Use Instagram and Pinterest to promote your ecommerce site and reach pet owners.

3. Kitchen utensils
Food enthusiasts never stop searching for new tools for their culinary creations. Add a blog with recipes and practical tips to build a connection with your customers.

4. False eyelashes
False eyelashes are experiencing a real boom. Focus on collaborations with nano-influencers and create engaging content on platforms like Instagram and TikTok.

5. Jewellery and costume jewellery
Handmade and personalized jewelry is always appreciated. Take advantage of visual social media, like Instagram and Pinterest, to showcase your creations.

6. Wine bottles and accessories
Online wine is a rapidly growing sector. If you don't feel ready to sell wine directly, you can always look into accessories like artisanal corkscrews or bottle holders.

7. Backpacks
From children's backpacks to hiking backpacks, this is a product that's always in demand. Tailor your marketing campaigns based on your target audience: parents, college students, or outdoor enthusiasts.

8. Customizable paintings and signs
Decorative products, such as paintings and neon signs, are very popular. Promote them on Google Ads or Facebook and customize your messages for different audiences.

9. Thermal steel water bottles
Eco-friendly water bottles continue to dominate the market. To stand out, promote your commitment to sustainability and environmental awareness.

10. Toy trains
Toy trains have stood the test of time. Collaborate with micro-influencers and build customer testimonials to boost your credibility.

11. Smartwatch accessories
Smartwatch accessories are increasingly popular. Run targeted ads on Google Ads and Facebook, segmenting your audience based on different smartwatch models.

12. Toys
The toy market is resilient. Partner with nano-influencers and use authentic reviews to convince parents to buy from your store.

13. Pens and pencils
The rediscovery of handwriting is driving a growing interest in quality pens and pencils. Focus on designer or luxury products to appeal to a specific audience.

14. Decorative bottles
Decorative bottles add a touch of rustic style and are perfect for home decor. Sell them online on platforms like Etsy or Shopify and promote them on Pinterest to increase sales.

15. Paper books or ebooks
Despite the advent of digital, the physical book market is still vibrant. Sell paperbacks or ebooks, leveraging online platforms to reach your readers.

16. Records and vinyl
The return of vinyl is one of the most surprising trends of recent years. Promote your vinyl collection with nostalgic and niche content for enthusiasts and collectors.

Conclusion: How to Start Selling Online

The products listed above are just some of the opportunities 2024 offers for those who want to sell online. But success requires more than just identifying the right products: knowing how to promote them and understanding the most effective marketing strategies is also essential.

If you need support launching your ecommerce store on Shopify, don't hesitate to contact Yastime, the agency specializing in online store creation. Our team will guide you step by step through choosing the right strategy to achieve your sales goals.