How to use Shopify to sell products in multiple languages and reach a global audience
Shopify is a highly versatile e-commerce platform that allows you to sell products worldwide. However, if you want to reach a global audience, it's important to offer a version of your store in multiple languages. In this article, we'll explore how to use Shopify to sell products in multiple languages and reach a global audience.
1. Use a translation app
The first step to selling products in multiple languages on Shopify is to use a translation app like Langify, GTranslate, or Weglot. These apps allow you to automatically translate your Shopify store's content into different languages.
Additionally, many of these apps also allow you to customize the translation and manage translations in a simple and intuitive way.
2. Create store versions for different languages
Once you've used a translation app to translate your Shopify store content into different languages, you can create versions of your store for those languages. This can be done using the Shopify theme's multilingual features or using a language management app like Langify.
Additionally, it's important to use language-specific URLs for each version of your store. For example, your main store could be accessed via the domain "your-store.com," while the Spanish-language version could be accessed via the domain "your-store.com/es."
3. Currency Management
In addition to language, it's also important to manage currencies to reach a global audience. Shopify makes currency management easy and intuitive, allowing customers to view product prices in their local currency.
To manage currencies on Shopify, log in to your Shopify account and select "Settings" from the navigation menu. Then, select "Currencies" and add the currencies you want to manage.
4. Offer international shipping options
Finally, if you want to reach a global audience, it's important to offer international shipping options. Shopify makes it easy to manage international shipping options and set specific shipping rates for each country or region.
To manage your international shipping options on Shopify, log in to your Shopify account and select "Settings" from the navigation menu. Then, select "Shipping" and add the international shipping options you want to offer.
Conclusion
Selling products in multiple languages on Shopify is an effective way to reach a global audience. By using a translation app, creating different language versions of your store, managing currencies, and offering international shipping options, you can reach customers around the world and increase sales for your Shopify store.
