How to Create Engaging Instagram Stories Ads for Your Brand

It's time to stop creating Instagram Stories ads that get forgotten. Learn how to create ads that resonate and increase your ROI. All the details in our article.

Do your Instagram Stories ads often seem to go unnoticed and disappear without a trace? You're not alone, and you've come to the right place. Today, I'll show you how to create Instagram Stories ads that really get people to click.

Can you run ads on Instagram Stories?

Absolutely! Instagram Stories ads are still an effective way to engage your audience and promote your brand. Here's why you should include Stories ads in your creative strategy:

1. Maximum visibility: Instagram Stories occupy a prominent position at the top of users' feeds, making them highly visible. Every time you post a new story, your account appears at the top of your followers' feeds, with a colored circle around your avatar signaling, "Hey, there's something new and worth watching!" Take advantage of the attention this prime position receives.

2. Eye-catching format: Instagram Stories ads, like Reels, are full-screen vertical videos or images. They occupy the entire screen, ensuring maximum attention and impact.

3. Drive traffic to your site: Stories ads can include a swipe-up call-to-action (CTA). When users swipe up, they can visit a specific link, such as your website or product page.

4. Increased brand engagement: Users can interact with IG Stories ads by swiping up, tapping the screen, or replying directly. This ensures there's always a two-way communication between your brand and your audience.

How to Create an Ad on Instagram Stories

There are two ways to create an ad on Instagram Stories: you can use Meta Ads Manager or boost an existing Story. Here's how, starting with the Meta Ads Manager method.

Meta Ads Manager Method

1. Go to Meta Ads Manager and click "Create Campaign".
2. Choose one of the six available campaign objectives: leads, awareness, engagement, traffic, sales, and app promotion. In this example, we'll choose an "Awareness" campaign. Keep in mind that your setup may vary slightly.
3. Add details such as the campaign name and special category (if applicable), and decide whether to run an A/B test or activate the Advantage campaign budget. Once finished, click "Next."
4. Name your ad set and add your performance goals.
5. Define your budget and schedule.
6. Select your audience's location and adjust your language settings if necessary. You can also exclude those already familiar with your brand to ensure you reach new users.
7. Opt for manual placement and select "Instagram" as your platform. Under "Stories & Reels," select "Stories" from the drop-down menu and click "Next."
8. Name your ad and make sure you're posting from the correct business accounts for your online store. Select between single image or video, carousel, or collection formats.
9. In this section, you can add music (highly recommended), as well as your title, main text, link description, call to action, and ad destination.
10. Set up the Meta Pixel to track and measure interactions on your website. Once complete, press "Publish"!

How to Enhance an Existing Instagram Story

1. Go to your business profile on Instagram and click on your profile picture to access the Story you want to promote.
2. At the bottom right of the Story, tap "More."
3. Click on "Boost story".
4. Add your ad details, such as objective, audience, budget, and duration. Then tap "Next."
5. Preview your ad and tap "Boost story" to enhance it.

Instagram Stories Ad Specifications

- Image ads: Minimum width of 500 pixels, minimum resolution of 1080x1080 pixels, recommended aspect ratio 9:16.
- Video ads: 1 second to 60 minutes in length, maximum file size 4GB, minimum resolution 1080x1080 pixels.

Best Practices for Creating Ads on Instagram Stories

1. Make your images move: Use eye-catching animations and dynamic elements to stand out.
2. Use sound: Use engaging audio to create a memorable experience.
3. Maintain your visual identity: Use fonts, colors, and visual elements consistent with your brand.
4. Use space: Choose high-resolution images and videos and clear CTAs.
5. Write effective copy: Use concise language that inspires action.

Conclusion

Creating effective Instagram Stories ads requires a good strategy and attention to detail. If you need more information or assistance creating impactful ad campaigns, contact Yastime. We're ready to help you get the most out of your Instagram marketing strategies!