9 Ways to Increase Sales with Effective Product Descriptions

Product descriptions are a vital aspect of your store because they're what online shoppers look for when viewing your merchandise. Shoppers like to know all the relevant details about a product before making a purchase, and the quality of your product description can significantly impact whether or not they'll purchase your product. It is important that as an online seller, you recognize that your product descriptions are not just words that simply describe your products but help your buyers make decisions and close the deal, therefore product descriptions are one of your greatest assets to perfect and make the most of. Below, we've compiled a list to follow and incorporate into your store to improve your product descriptions. Our list will help you create product descriptions that entice your readers to click that purchase button.

1) Talk to your buyer

Before you start writing product descriptions, make sure you have a clear idea of who your buyers are. What is your target demographic? Are they men, women, or both? How old are they? What type of person would typically purchase your product? Knowing the people who visit your online store will help you speak directly to them. Remember, when you write a product description, you're not writing to yourself or writing descriptions that are exclusively product-focused. Take this opportunity to speak directly to your buyer and capture their interest. Keep your potential customers in mind when writing great product descriptions, and make sure you address them appropriately. Ask yourself:

Who are my buyers?
What am I here for?
What are their interests?
How would you describe this product to a friend?

Understanding your target market will help you create more persuasive, personal, and relevant product descriptions.

2) Don't deceive customers with false promises

It's important that when you write product descriptions and try to sell your products, you trick your customers into making a purchase with false promises that your product won't deliver. Trust is the foundation that leads to deeper engagement with your customers; it's what builds a strong business and a brand's reputation. Consumers tend to buy from brands they trust. Failing to deliver on what you promised in your product description will give customers valid reasons not to trust you. Make sure all your product descriptions are truthful and describe exactly what your product offers—no more, no less.

3) Use the power of words

Words have varying degrees of power: if you use the right words in your product descriptions, you will be able to persuade visitors to your online store to purchase your products more effectively. Address your customers directly using the words "you" and "your" to make your message more personal and about them. Use sensory words and adjectives to captivate your customers. Focus on words that evoke emotion, such as:

Results
Warranty
Love
Save
Free
Improve
One of a kind
Unique

The more you know about your audience, the more you'll know what kind of words will reach their target and which words will sell.

4) Let them know the benefits

Writing a product description isn't just about listing a comprehensive list of specifications. More often than not, these lists are technical and not very interesting to your buyers. What you need to do is translate these specifications into benefits and results. When people buy your products, they're buying the benefits your product has to offer. When writing your product descriptions, try to imagine what problems your product could solve and how it could improve your buyer's quality of life. After identifying how your product will help your buyer in relevant areas of life, be sure to pay special attention to this.

5) Sell an experience, not a product

Your customers are there to buy the experiences they get from your products, not just based on price or product alone. Perhaps your brand sells and promotes a certain lifestyle, such as backpacking or trekking. In this case, you want your products to sell adventure, travel, and excitement, along with the actual features of the products. Likewise, if you sell chocolate, you want to sell the rich sensory experience of deep aromas, warmth, and flavor. Your products are much more than just merchandise; they're a gateway for people to experience new and exciting things and share new stories.

6) Use a tone that matches your brand

Your tone should match the personality of your brand and the people who are buying from you. Do you want to sound like a soulless robot listing specifications, or do you want to engage your reader? If you're selling clothing specifically for going out to young women, then you want to use targeted language that's dynamic, lively, and filled with descriptive images to capture your buyer's imagination. Just make sure you adjust your language, word choice, and tone, and you'll be doing something right.

7) Be brief but to the point

Creating product descriptions with a mix of expertly crafted prose, followed by bullet points, can be your dearest friend. Most products can be described in a couple of sentences or a paragraph, followed by bullet points where you can include all the relevant product specifications for your customers to quickly review. Make sure that when your customers read your descriptions, they know exactly what they're buying.

8) Create urgency

When you try to create urgency, don't be pushy or obnoxious; instead, think of it as a gentle nudge you're giving your customers in the right direction. Help them decide by offering them more value for their purchase if they buy now. Your goal is to generate sales and convince your customers to complete an action by clicking the purchase button. There are many ways you can do this. One way is to create scarcity by displaying how many other products are left or showing how long ago someone purchased the same product they're viewing. You can offer them more savings if they purchase within the day or week, or you can offer free shipping for a limited time.

9) Improve your SEO

Having SEO-friendly product descriptions will be great for your store because it helps customers find you. You can optimize your product descriptions by adding the right keywords to your texts. This will help you improve your ranking on search engines like Google. All you need to do is perform some keyword research to understand exactly what people in your niche are searching for and incorporate them into your product descriptions. This should help you appear on search engines and reach more consumers looking to purchase your products.

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So there you have it, we've given you all the tips for creating a great product description that will help you connect with your customers and help you make sales! If you follow our tips, you'll attract your readers instead of boring them, you'll make more sales, and you'll have fewer abandoned carts! Have questions or need help creating effective product descriptions? Yastime would be happy to help: together, we'll help you achieve your e-commerce and dropshipping business goals.

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