10 Reasons to Use Shopify

There are several e-commerce platforms available on the market today, used to create online stores around the world. Whether you're a new startup or a multinational, you probably want to know the best option. While searching for the best platform available, you may have come across Shopify, one of the most popular platforms used in the e-commerce world to date. Shopify is a subscription-based Software as a Service (SaaS) platform, a sophisticated e-commerce platform used to power over 1 million online businesses in 175 countries worldwide. Preferred for its ease of use, Shopify is a simple choice for merchants because it offers a way to quickly create and launch an e-commerce site and start selling to a local or global market. Whether you're looking to start a simple online business or run a large enterprise, Shopify is a versatile ecommerce platform for every need, designed to grow and scale your business. If you're wondering what makes Shopify the ideal ecommerce platform for you and your online store, this article lists 10 reasons why you should use Shopify to build and manage your online store.

1) Prices according to your needs

An important consideration when choosing an e-commerce platform is pricing. One of Shopify's biggest advantages is that it offers a variety of plans to suit every type of business, from small startups to large enterprises. If you decide to commit to a Shopify website, the pricing is affordable, and Shopify contracts renew monthly. The standard plan costs just €21 per month and gives you access to a wide range of features. Here's a quick overview of Shopify's standard plans: Shopify Basic: Monthly cost: €21, transaction fees 1.9% + €0.25 Shopify: Monthly cost: €59, transaction fees: 1.8% + €0.25 Shopify Advance: Monthly cost: €289, transaction fees: 1.6% + €0.25

2) Safe, secure, reliable

Shopify is PCI compliant, having invested significant time and money to ensure their solution is secure for both merchants and buyers. The platform stays up-to-date with automatic security updates that help protect merchant and customer data from fraud. Shopify is also highly reliable as a hosted SaaS solution. This means your store is fully hosted on their servers, providing merchants with a 99.98% uptime guarantee. This helps merchants avoid lost sales due to their store crashing during periods of high web traffic.

3) Visually appealing Shopify themes

One of the most interesting design choices you'll make as you run your business is choosing a theme, and Shopify offers its users beautifully designed, versatile, and sophisticated website themes. Shopify offers its users 15 free themes in the theme store that you can use to build your site, with options to customize and create a feel true to your brand. These themes are designed to be fully responsive, adapting their layout to the device your customer is viewing your website from, whether they're shopping on a smartphone, laptop, or tablet. Shopify themes are designed for e-commerce and selling products and services. All new Shopify stores come with the free default theme called Dawn, a highly sophisticated and aesthetically pleasing theme that lets your products take center stage. Shopify also offers users premium themes ranging in price from $180 to $350.

4) 24/7 support

Whichever Shopify plan you choose, you'll receive some of the best free customer support an ecommerce platform can offer. If you get stuck in the process of opening and managing your online store, Shopify has a support network you can count on. For any challenges you encounter while selling or building your store, you can be sure to find customer support in the form of email, live chat, blogs, video tutorials, and online seminars. Shopify also has an active user community that frequents forums, which you can check out and consult.

5) Easy to use

Shopify is a benchmark for ease of use. For merchants who don't want to be burdened by complicated systems and websites, Shopify has designed its technology to allow even the least tech-savvy to manage their store. Shopify's admin pages are designed to be easy to use and intuitive. The interface is logically structured and easy to navigate. Additionally, there are resources and communities to help users quickly find answers to their questions.

6) Advanced SEO

One of the main advantages of using Shopify is its powerful search engine optimization capabilities. Everyone wants to be on the first page of Google search results, and Shopify is designed to help you improve your website's ranking in the SERPs, so customers can find you organically. Shopify covers all your SEO needs with built-in tools and features from the admin to help you rank. With Shopify, you'll be able to easily customize meta titles and meta descriptions, create custom URLs, and add ALT text to your store's images. Additionally, Shopify websites have excellent loading speeds. This is important for SEO because faster loading times improve customer satisfaction, a key Google ranking factor.

7) Sell in multiple currencies and languages

Shopify lets you sell in multiple currencies and languages, significantly increasing sales rates for merchants selling in multiple countries and regions. International customers can view product and service prices, check out, and receive refunds in their local currency. Prices can be automatically converted based on current exchange rates. Additionally, all Shopify plans allow merchants to sell in over 20 different languages, offering another major advantage to merchants, as people tend to prefer shopping in their native language. This allows customers to better understand your products, marketing, and store policies. You can enable multiple languages ​​from your Shopify admin and create separate URLs for your translated content.

8) Multiple sales channels

One of Shopify's main advantages is selling across multiple sales channels. Sales channels represent the different platforms your business uses to sell and track your products. Shopify isn't just a sales platform, but also a product database that helps you keep track of everything. This means you will be able to sell your products on various social media platforms and even sync your online store with your physical store. You can access sales channels from your Shopify dashboard, where you can quickly and easily add various channels, including Facebook, Instagram, Amazon, Pinterest, and eBay. By connecting each of your sales channels to Shopify, you can track your products, orders, and customers in a unified and comprehensive way. Shopify also offers solutions for e-commerce businesses with brick-and-mortar stores and for merchants participating in pop-up events and markets with the POS app. Shopify POS helps you keep track of your orders and inventory in one place, allowing you to view and manage your orders from a single location.

Conclusion

In this article, we've provided 10 reasons and benefits to choose Shopify as your e-commerce platform. Easy to use, secure, and sophisticated. There's a reason Shopify powers over a million online stores: by constantly innovating and refining its software to stay ahead, Shopify is one of the best e-commerce platforms and an easy choice for online entrepreneurs.

Get in touch

If you're a merchant looking to understand the benefits of using Shopify as your ecommerce platform, you can consult with Shopify experts like Yastime, who can help you make the right choices when building and managing your online store. Have a project in mind? Contact us now!