10 Big Brands Using Shopify Plus

Shopify is an e-commerce solution designed to support online businesses of all sizes, from small businesses to the world's largest retailers and brands. In terms of market share, Shopify holds 10.98% of the e-commerce market as of 2022. While this is certainly less significant than Woocommerce's 28.24%, Shopify is used by more than 1 million businesses worldwide. According to Shopify's article on The Shopify Effect, as of 2020, "Shopify merchants have generated over $307 billion in global economic impact. Together, Shopify merchants are the seventh largest company in the world by revenue, above Apple, BP, and Volkswagen." Much of this is due to the coronavirus crisis, during which businesses had to adapt to the times and turn to technology and innovation to stay afloat, leading to a rapid and unprecedented e-commerce boom that exceeded predictions made in previous years. In this article, we'll look at some of Shopify's most successful stores, run by household names, celebrities, and businesses you know. Some of the brands on our list might even surprise you.

List of brands

This list is in no particular order, but it contains some of the world's largest brands hosted on Shopify.

1) Nescafe

Nescafé is the largest brand of the Swiss giant Nestlé Family, the world's largest food company. The Nescafé brand alone sells over 5,000 products and is available in 180 countries worldwide, with an estimated brand value of $20.4 billion. It is also estimated that 5,500 cups of Nescafé products are consumed every second of the day worldwide, making it one of the most successful brands to date. Nescafé uses Shopify Plus as its e-commerce platform, offering customers a seamless online experience where they can shop and learn more about their products.

2) Taylor Swift

Many celebrities prefer Shopify Plus as a platform for promoting themselves and selling their products. Among them is one of the world's top entertainers, Grammy Award winner Taylor Swift, who chose Shopify in 2020 to launch her official store, where fans can purchase merchandise such as clothing, bags, and her reissued albums, which were huge hits upon their release. Other celebrities using the platform include Drake, Adele, Lady Gaga, and the Kardashian-Jenner clan.

3) Gymshark

With over 5.6 million highly engaged Instagram followers, UK-based fitness apparel company Gymshark is one of the fastest-growing businesses using Shopify Plus today. The brand was born in 2012, when then-teenage founder Ben Francis started the project in his parents' garage. Gymshark is a storeless brand, choosing to sell through Shopify despite its huge popularity among gym-goers and athleisure devotees.

4) Netflix Merchandise Store

Netflix, the number one on-demand video streaming subscription service, joined Shopify in 2021 to launch the official Netflix merchandise store, where they now sell a variety of products, from jewelry, hoodies, t-shirts, and toys, all themed around their most popular shows, such as The Squid Game, Stranger Things, and Emily in Paris. The Official Netflix Merchandise Store is the perfect place for fans of Netflix original series and movies to shop for merchandise featuring their favorite characters, movies, and shows.

5) Red Bull

Red Bull operates an online store on Shopify, leveraging Shopify Plus' global cloud hosting infrastructure to run speed-optimized websites, reflecting Red Bull's carefully crafted brand image of speed and energy. Due to legal restrictions, the official Red Bull online store cannot sell energy drinks online, but the company uses its online store to sell Formula 1 merchandise and Red Bull-related clothing and accessories to its international fan base.

6) The Economist

Founded in 1843, The Economist is a British newspaper traditionally seen in magazine format, covering international news, business, finance, science and technology, and politics. An authority on global journalism, The Economist sells more than just magazines. To manage its official store, The Economist has chosen Shopify Plus, and through the online store, shoppers can purchase journals, books, ebooks, calendars, and other accessories.

7) Kylie Cosmetics

Instagram, reality TV, and cosmetics mogul Kylie Jenner uses Shopify to host her wildly successful brand Kylie Cosmetics, which has a market value of $1.2 billion. The company established its roots in California in 2015 and has since enjoyed tremendous success selling skincare, makeup palettes, lip products, and more. Kylie Cosmetics is a website known for sustaining heavy traffic with each new product launch, such as when they sold out of their new eyeshadow palette about two minutes after its launch. Shopify easily handled the site's sudden influx of online traffic.

8) The PepsiCo store

One of the most popular American brands in existence, PepsiCo has a market value of $192.6 billion. PepsiCo isn't just a soft drink company; its Pantry Shop website offers a multitude of products in its online store, which, of course, is hosted by Shopify. PepsiCo is a brand available in over 200 countries and territories worldwide, with products enjoyed over 1 billion times a day, according to the PepsiCo website. In 2019, using Shopify Plus as their e-commerce platform, they generated $2 billion in online sales. PepsiCo decided to launch its direct-to-consumer site during the pandemic so that its consumers could purchase their favorite products online.

9) Hasbro

The online store for Hasbro, the world-renowned toy retailer, is hosted on Shopify. Known for producing toys with a huge fan base, including NERF, Marvel, Star Wars, Monopoly, and Transformers, Hasbro has been a giant in the toy market for years. Before Hasbro launched its Shopify Plus website, they worked on three different platforms. When they didn't choose Shopify Plus, they created an online space to allow fans and customers a completely seamless shopping experience.

11) Penguin Books

Penguin Books is one of the world's largest and most respected publishing houses, founded in 1935. Today, it operates an online store with Shopify Plus, where, since 2017, you can buy books for all ages, accessories such as mugs and bags, and various types of home goods. Penguin also uses the Shopify Plus store to sell tickets to its online events featuring award-winning authors for online writing workshops.

Summary

Shopify is an overall excellent e-commerce platform, hosting a multitude of successful brands that demand the best in website performance. It's a reliable platform, an easy choice for leading companies around the world to run their online businesses seamlessly. Today, Shopify Plus continues to power some of the world’s largest and fastest-growing companies with an ecommerce solution that’s always ready to meet the needs of every brand, from small businesses to the large, enterprise-class businesses that have dominated the market.

Get in touch

Are you thinking about the best Shopify plan for your online business? If you'd like to learn more and discuss which Shopify plan would be best for you and your e-commerce site, don't hesitate to contact us today. At Yastime, we help entrepreneurs and online business owners like you create successful e-commerce websites. We don't just build the basic store, we also help you take your online business to the next level.