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Simple Lead Capture and Follow-on with n8n Multi-Forms

This n8n template demonstrates the easiest way to build a lead capture flow for your side project, startup or small business where simple works best!

If Typeform's costs are getting you down or you feel Google form URLs are off-putting, then definitely give this a try.

How it works

  • Our flow begins with a form trigger to capture a newsletter signup and the user's email is captured into a google sheet. Google Sheet is used for demonstration purposes but this could be any database.
  • Multi-page forms allow you to continue the onboarding experience with a short survey. 3 form nodes are chained to capture more details from the user which update the same row in the google sheet.
  • Finally, a form ending node shows a customized completion screen for our user.

Check out the example sheet here: https://docs.google.com/spreadsheets/d/15W1PiFjCoiEBHHKKCRVMLmpKg4AWIy9w1dQ2Dq8qxPs/edit?usp=sharing

How to use

  • Keeping forms simple may serve to increase form completion rates. If you feel the need to add additional fields, consider breaking them up into more forms and group them contextually.

Requirements

  • Google Sheets for data capture
  • Slack for notifications

Feel free to swap these out for services that you use!

Customizing this workflow

  • Play with multi-form design to maximize the opportunity of getting to know the user better. That said, lengthy flows are likely to put people off.
  • Instead of showing a static completion screen, perhaps redirecting to your blog or other more interesting page.
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