Manage Influencer Campaigns Across Social Media with AI Scoring & Gmail Outreach

How it works

• Smart influencer discovery : Automatically finds and qualifies influencers based on your criteria and target audience
• Automated outreach : Sends personalized collaboration proposals with dynamic pricing and campaign details
• Campaign management : Tracks deliverables, deadlines, and performance metrics in real-time
• ROI optimization : Analyzes campaign performance and recommends budget allocation improvements

Setup steps

• Social media APIs : Connect Instagram, TikTok, YouTube APIs for influencer data collection
• Influencer databases : Integrate with platforms like Upfluence, AspireIQ, or Grin
• Email automation : Configure your email service for outreach campaigns
• Analytics tools : Connect Google Analytics, social media insights for performance tracking
• Contract management : Set up digital signature integration for collaboration agreements
• Payment systems : Configure PayPal, Stripe for automated influencer payments

Key Features

• 🎯 Smart matching : AI-powered influencer discovery based on audience overlap and engagement quality
• 📊 Performance prediction : Estimates campaign ROI before launch using historical data
• ⚡ Automated outreach : Personalized email sequences with dynamic pricing calculations
• 📈 Real-time tracking : Live dashboard showing campaign progress and key metrics
• 💰 Budget optimization : Automatic budget reallocation based on performance data
• 🔄 Relationship management : Long-term influencer relationship tracking and nurturing
• 📱 Multi-platform support : Manages campaigns across Instagram, TikTok, YouTube simultaneously
• 🎨 Content approval : Automated content review and approval workflows

Campaign types supported

• Product launches : Coordinated influencer campaigns for new product introductions
• Brand awareness : Large-scale campaigns focused on reach and brand recognition
• Seasonal campaigns : Holiday and event-specific influencer activations
• User-generated content : Campaigns focused on authentic customer testimonials
• Event promotion : Influencer partnerships for webinars, conferences, and live events

Influencer qualification criteria

• Audience alignment : Demographic and interest matching with your target market
• Engagement quality : Authentic engagement rates and comment sentiment analysis
• Content quality : Visual consistency and brand alignment assessment
• Collaboration history : Previous brand partnerships and performance data
• Reach vs. engagement : Optimal balance between follower count and engagement rates

Performance metrics tracked

• Reach and impressions : Total audience exposure across all platforms
• Engagement rates : Likes, comments, shares, and saves per post
• Click-through rates : Traffic driven to your website or landing pages
• Conversion tracking : Sales and leads generated from influencer content
• Brand mention sentiment : Positive vs. negative sentiment analysis
• Cost per engagement : Efficiency metrics for budget optimization

Automation features

• Influencer scoring : Automatic ranking based on your custom criteria
• Outreach sequences : Multi-touch email campaigns with follow-up automation
• Content reminders : Automated deadline tracking and reminder notifications
• Performance alerts : Real-time notifications for campaign milestones
• Payment processing : Automatic invoice generation and payment scheduling
• Reporting automation : Weekly and monthly performance reports

This workflow revolutionizes influencer marketing by automating the entire process from discovery to payment, while providing data-driven insights for continuous optimization.