π§ ICP Scoring Agent (n8n + Explorium + LLM)
This workflow automates Ideal Customer Profile (ICP) scoring for any company using a combination of Explorium data and an LLM-driven evaluation framework.
π§ How It Works
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Input : Company name is submitted via form.
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Data Enrichment : Explorium's MCP Server is used to fetch firmographic, hiring, and tech data about the company.
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Scoring Logic : An AI agent (LLM) applies a 3-pillar framework to assess and score the company.
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Output : A structured JSON or Google Doc summary is generated using the AgentGeeks formatter.
π Scoring System (100 points total)
| Pillar |
Max Points |
| Strategic Fit |
40 |
| AI / Tech Readiness |
40 |
| Engagement & Reachability |
20 |
π§ Scoring Criteria
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Strategic Fit : Industry, size, use case, buyer roles
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Tech Readiness : AI maturity, hiring trends, stack visibility
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Reachability : Geography, contactability, data quality
π― Verdict Scale
- π© 90β100 : Ideal ICP
- β
70β89 : Good Fit
- π¨ 40β69 : Medium Fit
- β < 40 : Poor Fit
π¦ Workflow Components
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Trigger : Form submission via webhook
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MCP Client : Pulls enriched company data via Explorium's MCP API
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AI Agent : Uses Anthropic Claude (or other LLM) to calculate scores
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Output : Results are posted to a structured endpoint (eg Google Doc or JSON API)
π§° Dependencies
-
n8n (self-hosted or cloud)
- Explorium MCP credentials and access
- LLM API (eg, Anthropic Claude, OpenAI, etc.)
- Optional: AgentGeeks formatter or similar doc generator
πΌ Use Case
This ICP scoring system is designed for GTM and sales teams to:
- Automate lead prioritization
- Qualify accounts before outbounding
- Sync ICP data into CRMs, routing systems, or reporting layers
π Example Output in Google Doc
{
"company": "Acme Inc.",
"score": 87,
"verdict": "Good Fit",
"pillars": {
"strategic_fit": 35,
"tech_readiness": 37,
"reachability": 15
},
"summary": "Acme Inc. is a mid-sized SaaS company with strong AI hiring activity and a buyer profile aligned to enterprise IT. Moderate reachability via firmographic signals."
}